JAÉIOU is a collective of one consonant and five vowels, the unique arrangement of the lettering is the key element to the market appeal of the JAÉIOU Brand. It encompasses an educational value for children because it promotes the recollection of the vowels. For adults the value lies within the pronunciation of the word because it often times produces inquiries and/or questions as to how the word is pronounced and what does it mean and/or stand for; this converts into word of mouth promotions. JAÉIOU is the glorified representation of the acronym J.U., which by definition simply means Just Us. Just Us means just that---It is Us and ONLY Us!